Blog Archives

Visual Literacy

Rule of thirds Imagining the image splitting into 9 parts, by breaking it down into thirds (both horizontally and vertically) which identifies four important parts of the image. Placing these points of interest in the intersections or along the lines

Posted in Stop Frame Animation

GRAPHIC DESIGN

The impact of technology and technical developments The advent of the Internet and e-commerce has brought a large new income stream to the design industry. Internet technology also leads to easier working between designers and their clients worldwide, a particular

Posted in Stop Frame Animation

Dana E. Glauberman (task 7)

Dana E. Glauberman is an American film editor from California who has been editing a few of Jason Reitman film.  She studied at the University of California and worked for several years on the editing crews on a couple of

Posted in UNIT 3

Common cuts use in editing (Task 4)

Cutting on action – the most used cut, simply creates a logical sequence of action where one image simultaneously replaces the other. ‘Battleship Potemkin’ (1925) Sergei Eisenstein Battleship Potemkin is full of simple and obvious cuts to use as an

Posted in UNIT 3

Shots and Movements

THE ESTABLISHING SHOT – lets us know where the action is taking place and is usually a wide shot of a forest, building or any other area like that. Here is an example of an establishing shot in the opening

Posted in UNIT 3

Continuity editing

Continuity editing is the  arrangement of shots in a way that allows the actions flow together giving the illusion of narrative continuity. The goal of continuity editing is to make the work of the editor as invisible as possible. The

Posted in UNIT 3

Linear editing vs. Non-linear editing (task01)

Used to be known as just ‘video editing’, linear editing is a more traditional approach to video editing. It is a process of selecting, arranging and modifying the images or sound recorded which involves cutting the film tape permanently. Apart

Posted in UNIT 3

The Swallow’s Tail by Salvador Dalí, 1983

This was the last work of the great Surrealist Salvador Dali. The Swallow’s Tail is a final part of Dali’s ‘Series on Catastrophes‘ based on mathematician Rene Thom’s Catastrophe Theory. This masterpiece contains in itself beatifully arranged shapes of Thom’s

Posted in Art & Technology

Kazimir Malevich (1879 – 1935)

Why his work is considered to be a development of Modernism: Malevich founded an art movement that started in the begining of 20th century in Russia focused on basic geometric forms, especially the square and circle, known as Suprematism. It

Posted in Post 1945 Modernism & Post- Modernism

Joseph Beuys (1921-1986)

Description of his work and its content: Beuys’s work is presented in a variety of media like sculptures, paintings, videos and even perfomances. It culminates the ‘extended definition of art’ [http://feltworks.wordpress.com/2010/04/22/joseph-beuys-felt-metaphors/] – the type of artwork that some people do

Posted in Contemporary Art & Design